Wednesday, April 1, 2009

Battling AGING


Marketers use the term “Anti-aging” to attract the attention of aging boomers and proactive Generation Xer and Yer’s. While aging is the process of life, we spend a great deal of effort and money fighting it. When we are young, we welcome the changes as a journey of growth.

Whether it is advertising or precociousness, our battle against aging is beginning at a younger age. Clients in their twenties realize their mortality and become consumers of anti-aging.

As a natural skincare specialist, I prefer sensible, healthy, non-risky strategies for both the boomers who are looking to turn back time and for the younger Xers + Yers who want to head into their wiser years with physical, youthful beauty. Our clients at Pure + simple’s clients are independent thinkers and healthy lifestylers who are cognoscente of the importance of natural products and a balanced and long term out look but they are no less compromising about looking their best and than any other market segment. Their vision of beauty includes health, character and individuality.

Therefore the solutions are innovative and vary with the individuality of our clients. The core criteria are healthy tested treatments, effective natural products and long term results.

The variations in treatments depend on the current condition of the client’s skin, the desired result, his/her budget, his/her time/effort commitment, treatment compatibility and personal beliefs and preferences.

Those of us who want easy solutions with little effort to gain youthfulness can become willingly duped. Effective anti-aging is a lifelong combination of good lifestyle habits and good genetics. Consistent adherence to good diet, proper exercise and healthy grooming/skincare can do much to a lifetime of increasing and deepening beauty. Magical or aggressive solutions are at best boosters or support to a healthy lifestyle.

My anti-aging solutions grew out of my professional experience of client needs, the results we got, along with my own aging experience and Ayurveda. Looking and being beautiful doesn’t need to be a struggle or a battle. It can come to you naturally as you flow with the energies of the universe

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